Last Updated: May 8, 2026
The Boat Brokers, Inc. (“we,” “us,” “our”) respects your privacy. This policy explains what information we collect, how we use it, and your rights. We wrote this in plain English because nobody reads legalese — and you deserve to know what happens with your data.
What We Collect
Information You Give Us
- Contact info — Name, email, phone number (when you submit a form, call us, or text us)
- Vehicle interest — What you’re looking for, budget range, trade-in details
- Credit application data — Social Security number, date of birth, income, employment, address, and financial history (only when you choose to apply for financing)
- Consignment/sell info — Vehicle details, photos, pricing expectations
Information Collected Automatically
- Browsing data — Pages you visit, listings you view, time on site, referral source
- Device info — Browser type, operating system, screen size, IP address
- Cookies and pixels — Google Analytics, Facebook Pixel, and similar tools (see Cookies section below)
- Session behavior — Mouse movements, clicks, and scroll patterns recorded by Microsoft Clarity (see Session Recording section below). No personally identifiable information is captured.
How We Use Your Information
- Respond to your inquiries — When you ask about a listing, request a value estimate, or submit a form, we use your info to get back to you
- Process financing — Credit application data is sent securely to our lending partners for pre-approval and financing decisions
- Follow up on leads — If you express interest in buying, selling, or trading, our sales team may follow up via phone, email, or text
- Send text messages — Appointment reminders, listing alerts, and follow-ups (with your consent — see SMS section below)
- Improve our website — Analytics and session recording data helps us understand what pages work and what doesn’t
- Marketing — Retargeting ads on Google and Facebook based on your browsing activity (you can opt out — see below)
How We Protect Your Data
We take data security seriously — especially financial data.
- Credit applications are encrypted using AES-256-GCM encryption, the same standard used by banks and financial institutions. Your SSN and financial data are encrypted at rest and in transit.
- Our website uses SSL/TLS (HTTPS) for all connections
- Access is restricted — Only authorized team members can view sensitive data, and only as needed
- We don’t store credit card numbers — Payments are processed through secure third-party processors
Text Messaging (SMS) Policy
We use text messaging to communicate with customers who opt in. Here’s how it works:
- Consent required — We only text you if you’ve given us permission (by submitting a form with SMS consent, texting us first, or verbally agreeing)
- What we send — Appointment confirmations, listing alerts, follow-ups on your inquiry, and occasional promotions
- Frequency — Varies, but typically 1-5 messages per month
- Opt out anytime — Reply STOP to any message. We’ll confirm and stop immediately. No questions asked.
- Message and data rates may apply depending on your carrier and plan
- We never sell your phone number to third parties for marketing purposes
Third Parties We Share Data With
We only share your data when necessary to provide our services:
- Lending partners — Your credit application data is shared with our network of lenders to process financing. Each lender has their own privacy policy.
- Kenect — Powers our text messaging and customer communication platform. Kenect Privacy Policy
- Google — Analytics, Ads, and Search Console for website improvement and advertising. Google Privacy Policy
- Meta (Facebook) — Facebook Pixel for retargeting ads. Meta Privacy Policy
- Microsoft Clarity — Session recording and behavior analytics. Records mouse movements, clicks, and scroll behavior to help us improve the site experience. Does not collect personally identifiable information. Microsoft Privacy Statement
- Cloudways/DigitalOcean — Our website hosting provider. DigitalOcean Privacy Policy
We do not sell your personal information to data brokers, marketing companies, or any third party for their own marketing purposes.
Cookies
Our website uses cookies (small text files stored on your device) to:
- Remember your preferences and form data
- Track website analytics (Google Analytics)
- Enable retargeting ads (Facebook Pixel, Google Ads)
- Keep you logged in to your buyer portal
- Power session recording and behavior analytics (Microsoft Clarity)
You can disable cookies in your browser settings. Some site features may not work properly without them.
Session Recording & Behavior Analytics (Microsoft Clarity)
We use Microsoft Clarity, a behavior analytics service, to understand how visitors interact with our website. Clarity records anonymized session data including:
- Mouse movements and clicks — Where you move your cursor and what you tap or click
- Scrolling behavior — How far down pages you scroll and where you stop
- Heatmaps — Aggregate patterns of where visitors focus attention on our pages
What Clarity does NOT collect:
- Personally identifiable information (name, email, phone)
- Passwords, credit card numbers, or financial data (these fields are automatically masked)
- The content of any form fields you type into
This data is used solely to improve website usability — for example, identifying pages where visitors get confused or where buttons aren’t working as expected. Session recordings are accessible only to The Boat Broker team and are not shared with third parties for marketing purposes.
Microsoft processes this data under their own privacy policies. For more information or to opt out of Clarity data collection, visit Microsoft Privacy Statement.
Your Rights
You have the right to:
- Access — Request a copy of the personal data we have about you
- Correction — Ask us to fix inaccurate information
- Deletion — Request that we delete your personal data (subject to legal retention requirements)
- Opt out of marketing — Unsubscribe from emails, reply STOP to texts, or contact us directly
- Opt out of sale/sharing — We don’t sell your data, but if you’d like to formally opt out under CCPA, contact us
To exercise any of these rights, email [email protected] or call (928) 453-8833. We’ll respond within 30 days.
Data Retention
- Lead/inquiry data — Retained for up to 3 years for follow-up purposes, then archived or deleted
- Credit application data — Retained per financial regulatory requirements (typically 5 years), then securely destroyed
- Transaction records — Retained as required by Arizona law and IRS regulations
- Website analytics — Aggregated data retained indefinitely; personal identifiers expire per Google/Meta policies
- Session recordings (Clarity) — Retained per Microsoft Clarity’s default retention period (13 months), then automatically deleted
Children’s Privacy
Our website and services are not directed at individuals under 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information to us, please contact us and we will delete it promptly.
Changes to This Policy
We may update this policy from time to time. When we do, we’ll update the “Last Updated” date at the top. For significant changes, we’ll post a notice on our website.
Contact Us About Privacy
Questions about this policy or your data? We’re real people — just ask.
The Boat Broker
1680 Industrial Blvd
Lake Havasu City, AZ 86403
Phone: (928) 453-8833
Email: [email protected]
California Consumer Privacy Rights (CCPA / CPRA)
This section applies to California residents and supplements the rest of this Privacy Policy. It is provided pursuant to the California Consumer Privacy Act of 2018 (CCPA) as amended by the California Privacy Rights Act of 2020 (CPRA). References to "personal information" below have the meaning given in the CCPA.
Categories of Personal Information We Collect
| Category | Examples | Collected |
|---|---|---|
| Identifiers | Name, email address, phone number, IP address | Yes |
| Commercial information | Vehicles of interest, price range, trade-in inquiries, purchase history | Yes |
| Internet / electronic activity | Pages visited, search terms, device type, browser, session duration | Yes |
| Geolocation data | Approximate location derived from IP address or browser permission | Yes |
| Inferences drawn | Buyer interest profile based on browsing and inquiry history | Yes |
| Sensitive personal information | Partial SSN / DOB collected only on credit application — not used for any other purpose | Yes (credit app only) |
Business or Commercial Purposes for Collection
- Respond to inquiries, schedule appointments, and process transactions
- Match buyers with relevant inventory and financing options
- Analyze website traffic to improve our site, advertising, and inventory selection
- Send updates, promotions, and service information to customers who have opted in
- Comply with legal obligations and prevent fraud
Third Parties to Whom We Disclose Personal Information
| Third Party | Information Shared | Purpose |
|---|---|---|
| Google (Analytics / Tag Manager) | IP address (anonymized), browsing behavior, device/browser data | Website analytics and advertising performance |
| Meta (Facebook Pixel) | Page views, events, hashed email/phone (where provided) | Advertising effectiveness and audience matching |
| Kenect (SMS platform) | Name, phone number (when provided) | SMS customer communication — opt-in only |
| Lender partners | Information from credit application | Financing pre-qualification — provided only with applicant's consent |
We do not sell your personal information to data brokers. The disclosures to Google and Meta above may constitute a "sale" or "sharing" of personal information under the CCPA because those companies may use the data for their own purposes (cross-context behavioral advertising). You have the right to opt out of this use — see below.
Your California Privacy Rights
If you are a California resident, you have the following rights:
- Right to Know — Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, and with whom it has been shared.
- Right to Delete — Request deletion of personal information we have collected, subject to certain exceptions.
- Right to Correct — Request correction of inaccurate personal information we hold about you.
- Right to Opt Out of Sale / Sharing — Direct us to stop selling or sharing your personal information with third parties for cross-context behavioral advertising. Use the link below to submit this request.
- Right to Limit Use of Sensitive Personal Information — Limit our use of sensitive personal information (such as SSN / DOB collected in a credit application) to purposes reasonably necessary to provide the requested service.
- Right to Non-Discrimination — We will not deny service, charge a different price, or provide a different level of quality because you exercised any of these rights.
How to Exercise Your Rights
You may submit a request by:
- Online opt-out form: Do Not Sell or Share My Personal Information
- Email: [email protected] — subject line: "California Privacy Request"
- Phone: (928) 453-8833
Right to Know / Delete / Correct requests: We will respond within 45 days of receipt. We may extend by an additional 45 days where reasonably necessary, with prior notice. No fee unless a request is manifestly unfounded or excessive.
Right to Opt Out requests: We will process opt-out requests as soon as feasibly possible and no later than 15 business days from receipt, consistent with California law.
We will verify your identity before processing a deletion or know request. Verification may require you to provide information that matches what we have on file. You may designate an authorized agent on your behalf — the agent must provide written authorization signed by you.
Do Not Sell or Share My Info →Google Consent Mode v2
The Boat Brokers uses Google Tag Manager with Consent Mode v2 on this website. Under the CCPA opt-out model, analytics and advertising storage begin in a denied state. If you have not submitted a "Do Not Sell or Share" opt-out request, our tag management system may update consent to granted in order to deliver relevant advertising and measure its effectiveness. You may opt out at any time using the link above.
Contact Us — Privacy
The Boat Brokers, Inc.
1680 Industrial Blvd, Lake Havasu City, AZ 86403
Phone: (928) 453-8833
Email: [email protected]
Contact Form
Last updated: May 20, 2026
